Services

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Customer Reviews are a robust business-to-business relationship management tool with a significant track record of success across various organisations and industries.

Reviews are a series of focused face-to-face conversations that your own colleagues have with key decision-makers and influencers within a customer organisation; this approach helps to manage those relationships whilst measuring their level of commitment, understanding if you are meeting expectations and determining future needs.

Mellion will work with you to tailor the questions to match your objectives for the programme, and provide training in how to gain maximum benefit from the reviews.

We are able to produce review guides, process data and provide individual feedback in most European languages.

Customer Reviews:

• Strengthen your clients' perception of partnership with them
• Demonstrate that you are willing to understand their needs and share common objectives
• Show that you are seeking mutual business stability, success and benefits
• Help establish tactical and strategic action plans
• Help recover from negative perceptions held by customers

You can also:

• Measure loyalty and determine future needs
• Enhance existing commitment, clarify relationships and improve customer loyalty
• Identify issues and the actions required to prevent defection, and focus on customer retention
• Provide data upon which informed business planning decisions can be taken
• Identify new product, service or business opportunities
• Gain competitive insight 

Surveys allow you to gather data from a wider audience across your entire customer base. They can be used flexibly, for example: 

• Customer satisfaction survey – to measure loyalty and determine future needs, highlight areas of strength, and identify opportunities for improvement and action
• Light relationship review – a short survey to understand if you are meeting expectations, and help establish tactical and strategic action plans
• Brand survey – to assess the relative strength of brand and customer perceptions
• Market testing - to canvass your customers to test the market for new products and services
• Employee engagement surveys - to provide insight into how to focus efforts to improve both working relationships and employee performance

Mellion will work with you to design a survey appropriate for your needs, and analyse the resulting feedback to provide both metrics and improvement recommendations.

We are able to host surveys in most European languages.